"There’s a misfit in each of us, and it’s the most delicate, precious thing that we have. Sadly, most people make it their life’s mission to hide it, to cover it over in the same clothes, the same work, the same “regurgitations,” as Thomas Merton wrote, as everyone else. This virus of homogenization has infected the landscape. Our backdrop in real life now mimics the scenery repetition you’d see in a Fred Flintstone cartoon as he drove down the street. But now it’s Home Depot-Walmart-McDonalds-Starbucks; Home Depot-Walmart-McDonalds-Starbucks; Home Depot-Walmart-McDonalds-Starbucks."
— Misfit Entrepreneurs - Dan Pallotta - Harvard Business Review
